GIFTS in STORY PAPERS
Page updated 2nd June, 2012..
Just one page on Collecting Books & Magazines, based in Australia.
During the 'Golden Age' of the story
paper, the late 1920s and early 1930s, fierce
competition among Amalgamated Press titles saw the
appearance of the 'free gift'. The 'gift' could take many
forms; from a chocolate bar to a die-cast model car.
Probably the more memorable were those relating to either
test cricket or motor car badges. To find a listing of
free gifts, you should consult Steve's British
Story Paper Index which includes details under
each particular issue number. This ongoing project is
currently indexing issues of 'The Magnet' which often
included such gifts. We'd like to hear from collectors
who have acquired these rare examples of story paper
ephemera. Please e-mail the page editor at firstname.lastname@example.org
.There was an article in the 1964 Collectors Digest (vol.18),
"Give-Aways" by C Wright, that discusses free gifts in
British story and comic papers.
car badge album, presented with The Magnet 19 Jan
enamelled badges would usually be enclosed one
the album arriving with the initial issue.
cricket album presented with the Nelson Lee 9 Feb
enamelled badges, top to bottom, left to right:
Hendren, Duckworth, Hobbs, Sutcliffe, Tate,
Hammond, Jardine, Geary,
Freeman, Ames, Tyldesley, Leyland, Mead and
Magnet Album of Test Cricketers, 1930 Tour,
given with the 12 July 1930 issue. This was one
the most famous of England-Australia test series.
'sticky-back' photo cards filled the 16-page
card 24 being 'The Don', Don Bradman, in typical
See Australian Book
Collectors for more
information on collecting story papers. You may find these
pages of interest.
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Books & Magazines home page.